The enterprise was officially launched at the 11th edition of Art Dubai in March 2017 in collaboration with international Tunisian artist eL Seed. eL Seed blends the historic art of Arabic calligraphy with graffti to portray messages of beauty, poetry and peace across all continents. 81 Designs recreated 8 of eL Seed’s original paintings in the medium of “tatreez on canvas”. All of el Seeds’ reinterpreted art works have been sold. We are open to future partnerships and collaborations with artists, art enthusiasts, philanthropists, NGOs, corporate organization and private individuals.